Launching a YMCA for the next generation

Years of work with the Mid-Willamette Family YMCA culminated when their state-of-the-art, nearly $20 million dollar facility opened to the public. This campaign was executed to near perfection by using paid media campaigns leveraging a social media following we’d help them build years in advance. Professional photos and videos were positioned in viral social campaigns that drove traffic to a “schedule tour” page to visit the new YMCA. From there, we worked with YMCA staff to deliver the tours and sign new members up on the spot. When the dust settled, the digital ROI on the campaign was well over 1,000%.

Services Rendered

  • Web & graphic design
  • Full-service digital campaign for new facility launch
  • Email marketing & consulting to develop segmented lists
  • Member acquisition strategy