Fresh Website, Design & PR Campaign Reinvigorates Hodgson Mill Brand
Hodgson Mill was in stores nationwide, but not as well known outside its Midwestern home. We updated the brand with a new website and online store, retail packaging design, and product photography. At the same time, our PR team netted top-tier coverage with the Today Show, US Today, Family Circle and hundreds more consumer media and trade publications, reinforced with a highly effective SEO program to boost their Google rank, online mentions and reviews.
- Integrated, strategic Public Relations, SEO and Marketing Plan
- Consumer & sales/industry media relations program
- Website design, packaging design, sales collateral and more
- New product launch PR, trade show media relations
- Copywriting for website, collateral, marketing communications